What Happens when an Engineer Starts Pondering Olive Oil?
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After the journey, De Moya decided there was no reason good olive oil couldn't be produced in Australia. He also thought he could make a better product than anyone in the world by focusing on ways to combat the factors that can diminish quality: heat, oxygen, time, contaminants, and light. He devised his own production techniques that take just six hours from tree to storage tank. Human hands (which can cause contamination) don't touch his olives. They are mechanically harvested from trees, and olive oil and paste are protected from oxygen throughout the crushing process. Temperatures are also strictly controlled and lowered to prevent premature aging. Typically, major producers will vacuum olives off the ground and use high temperatures to extract every last drop of oil (a process ironically called cold pressing), which lessens the quality, according to de Moya. His product is also bottled in nearly black glass, to prevent light exposure.
The result is a product de Moya calls OliVaylle, which he claims blows away any competition. He may be right. Earlier this month, it won the gold award at the 4th China International Olive Oil Competition. And the Food Channel asked chefs and olive oil connoisseurs to conduct a taste test. Their unanimous verdict? That it was indeed a superior product. See what they had to say.
Learn more about de Moya's innovative production process for olive oil (pdf) and his career, which includes designing and constructing parts of his native Cuba's infrastructure.
Comments
Dani
Fri, 05/22/2015 12:47pm
Sadly, the company has not been doing so well since Jorge died. It is a shame as it was truly an incredible product.
Arturo
Fri, 04/27/2012 11:22am
Jorge de Moya, my uncle, passed away in the evening of April 26th 2012 in Colorado, where he had retired, may he rest in peace.
Extra Virgin O…
Fri, 12/04/2009 2:58pm
Jorge de Moya, thank you for taking the time and the energy to produce a product that combines a dance to the pallete and the health of the heart. Kudos!
Tori
Thu, 10/15/2009 12:12am
That's my grandfather :)
He's quite brilliant.
Hubert
Wed, 07/22/2009 2:51am
It is a real cultural evolution, R-evolution
Miguel
Mon, 07/06/2009 1:27pm
This really sounds great!