Are the Faculty Even Vaguely Human?
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What if I totally crack? Does anyone actually make it out? Do normal people go here? These questions and more were all addressed by an MIT Admissions Office marketing video created in 1992. The last question is accompanied by a nerd hunt—choreographed to "Pump Up the Volume," for some reason. [Spoiler alert: they don't find any nerds.]
If this was an actual motion picture, it might even get a PG rating for the couple shown making out at the beginning. Or is that G-worthy these days?
Anyway, a major Madison Avenue marketing firm produced the video, which cost hundreds of thousands of dollars. (Seriously). Admissions officers used it for almost a decade in their nationwide meetings with prospective students and their families.
Maybe it even inspired you to come to MIT? Let us know in the comments if it did. Or perhaps it makes you want to attend MIT all over again?
The video is featured on the new Admissions Office website, which also offers two earlier marketing videos, from 1954 and 1934.
Now, without further ado, MIT: The Motion Picture (1992):
Comments
Roger Wells
Wed, 08/31/2011 5:31pm
The middle section about getting help from faculty really hit home. When I got in trouble and asked for help it was amazing how much there was and where it came from. All one has to do is ask and if the answer is not what you wanted ask again. I have used my own experiences in this area often in the last ~30 years explaining MIT to applicants as an EC.