• Determine your voice and goals: Make sure that all your posts and descriptions follow the same style (this is easy if the page is being managed by one person but if several group members are administrators be sure to agree upon a voice, key mission and protocol for posting and responding to posts before you begin).

• Create a calendar or schedule of when you will post, to what networks and what kind of content or deliverables will be used (videos, photos, text, tweets, links).  Your goal may simply be to share a certain number of posts per year.  Committing this to a schedule will help you reach your goals and your followers know what to expect.

• Proofread everything and check that all your links, widgets and buttons work.  

• Research hashtags before creating one to make sure it is not already in use and does not have any negative connotations that are already established on the web.

• Make sure your content adds value to the reader’s experience.  Do not just post for the sake of posting. Following trending content from others will help you figure out what your audience cares most about.  

• Encourage responses from your audience by posting questions or calls to action that cater to their interests or trending topics.  

• Research your peers: check out the social media content that other groups like yours are creating. Mine their pages for content and insights that can make your page better.

Text

• Unless you are writing a blog, it is a good idea to avoid making a lot of posts that are primarily text. Be conscious of how your posts will appear on various sites or devices and where they may get cut off, broken up or partially hidden.  On Facebook, avoid having a text post so long that the reader needs to click the “see more” link, because they may not go that extra click. 

• Twitter posts force you to be very concise, limiting you to a certain number of characters per tweet.  These can be embellished with links and other content but a tweet is a great excuse to practice spelling out your message in a succinct and clear way.

• Use hashtags wherever possible in your posts.

• Pay special attention to dates and the spelling of names in your text posts.

Photos and Images

• Create albums to organize photos where possible. Always add a descriptive title to the album, include a location, and tag them with people wherever possible.  Fill out all the identifying fields for better searches and viewing on different devices. 

• Share popular photos from events a few at a time instead of posting them all at once, drawing your audience back to your page more often. 

• Make sure the dimensions of your photos match the platform/use to avoid them getting stretched, blown up or cut off. It is worth taking the extra time for your carefully chosen photos or images to look clear and professional.

Videos

• When adding videos to YouTube always add full titles, descriptions and tags to help boost your post in searches

• Pay attention to your video’s thumbnail – this will appear everywhere you post the link to make sure it is an attractive introduction to your video.

• YouTube videos are easily shareable from platform to platform.

• When you can, respond quickly to comments and replies on your posts to let your classmates and club members know your page or account is active, open to feedback, and designed for engagement.

• Periodically search for your group’s name to see where else it might be mentioned.

• Keep track of what content gets the most likes, hearts, or comments and push future content in that direction.

• If your content is getting likes but not shared, try adding a call to action.