If you have been paying attention to the podcast renaissance sparked by the 2014 hit Serial, you may already know Matt Lieber MBA ’12. As the co-founder of Gimlet Media, Lieber and his podcast company have turned their focus on their own evolution in the innovative podcast series StartUp.
StartUp, which garners an audience averaging around 120,000 listens per episode, is one of the first products of Gimlet Media, the brain child of This American Life contributor Alex Blumberg, who cofounded the company with Lieber.
Missteps, fundraising, and frustrations are all shared in the podcast that aims to give a real look at what it’s like to launch a startup—and not just the successful fairytale version. Following this format, listeners were first introduced to Lieber in Episode 2 of the series as Blumberg worked to woo Lieber into his co-founder role. A few awkward conversations about money later, Lieber was onboard.
Though Lieber burst onto the podcast and startup scene in unique fashion, his path to it was hardly random. Lieber spent years working for public radio, completed his MBA at Sloan in 2012, and was working as a management consultant for Boston Consulting when Blumberg tapped him to help launch his new startup.
Lieber will be joining us for a #MITAlum Twitter chat on Friday April 10 at 11:30 a.m. EDT. He will be talking about startup fundamentals, the podcast renaissance, and what it’s like sharing your startup challenges and successes with an audience each week. Follow along on Twitter starting at 11:30 a.m. EDT and ask questions using the #MITAlum hashtag.