3Play Media Boosts Infinite History Project

by Nancy DuVergne Smith on January 3, 2011

in Media

When the MIT150 website goes live Friday, technologies developed by alumni-startup 3Play Media will support the accessibility of the Infinite History project, 102 interviews of accomplished people who shaped and have been shaped by MIT.

Jeremy Barron (l) and C.J. Johnson, founders of 3Play Media.

Jeremy Barron (l) and C.J. Johnson, founders of 3Play Media.

The video interviews are searchable by key words because of 3Play Media’s transcription and captioning features, which draw on research from the MIT Spoken Language Systems Group. The goal? To make audio and video more usable, searchable, accessible, and search engine optimized.

The company founders—C.J. Johnson, Jeremy Barron, Chris Antunes, all MBA ’08s, and Josh Miller, MBA ’09—benefited from the guidance of MIT Professor Ed Roberts ’58, SM ’58, SM ’60, PhD ’62, a role described in the October issue Entrepreneur magazine.

News @ MIT Sloan wrote about the fledging company a year ago, describing how their company grew out of their Sloan experience:

The group considered a few different business ideas, but the genesis for a transcription service business came out of an Organizational Processes (OP) class that involved MIT OpenCourseware, C.J. said. At the time, MIT OCW was searching for an affordable solution to make their online videos more accessible with captioning.

C.J. looked into it. “I saw how it was being done and why it cost so much. I had done some work with Jim Glass [Principal Research Scientist at the MIT Computer Science and Artificial Intelligence Laboratory] and I said, ‘How can we use speech recognition to help this process along?’ It turned out that speech recognition in itself was not the answer. It was garbling up the closed caption. So we basically figured out a way to bridge the existing technology with what the market needs were. Everything fell out of that.” Read the rest of the article.

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